Employee Video Communications Program for Benefits Enrollment and Workforce Communications Announced by Flimp Media
Video email postcard campaigns generate employee engagement and response rates averaging over 70 percent
May 11, 2016 | Boston, MA
Flimp Communications, a leading developer of human resource videos and internal communication tools, has announced a new employee video communications program for corporate HR departments. The turnkey solution for HR communications combines fast, easy production and low-cost ownership of customized animated videos together with self-tracking video email postcard and multimedia microsite campaigns that significantly improve digital employee engagement and response rates based on dozens of case studies.
The program starts with video. Customers can choose from over 80 common HR and benefits topics and then edit a pre-written video script and visual storyboard. Once edits are finalized, Flimp produces the customized video with the employer’s branding. The entire process takes about two weeks. Once completed, the animated videos are owned by the customer, and the cost is only $3,000 - $4,000 per two-minute video, depending on the size of the company. The video program offers a flexible, cost-effective alternative to expensive annual-licensing programs offered by competitors.
In addition to customized video content, Flimp offers unique video email postcard campaigns that surround your video with relevant, mobile-friendly content that improves employee engagement and response. Developed to meet the needs of HR and internal communications departments, tracked video postcards are a simple, low-cost solution for engaging employees with video-content-driven messaging instead of dull, ineffective text and graphic emails and print collateral. In fact, results from 27 large employers show average employee engagement and response rates of 78 and 94 percent, respectively. The company has produced a short “explainer” video about their employee communications services, which can be seen within this video postcard.
For employee benefits education, Flimp also offers a robust library of pre-produced educational videos on topics such as HDHP, HSA, FSA and FMLA that can be licensed for only $500 - $1,000 per video and included in video postcard campaigns. Providing supplemental resources to employees during open enrollment can lead to higher overall participation in the enrollment process, as well as the gathering of valuable employee-preference data for HR executives.
When asked about his experience with Flimp video postcards, Jonathan Gibbs from Citrix Systems remarked, “There was some inherent, intrinsic interest in the video postcards because they were different. They weren't just a standard corporate PowerPoint or email. The audio-visual content grabbed attention and the tracking features gave us insight into each campaign’s performance. It wasn't just a spray-and-pray program; we knew that we had engaged our employees.”
Flimp corporate clients include Airbnb, Akamai, Aon Hewitt, Columbia University, Cognizant, HASBRO, Informatica, Partners Healthcare, Synopsys, Tanger Outlets, The Hartford, Wells Fargo, Willis Towers Watson and many others.
About Flimp Media
Flimp Media, Inc. is a leading video and multimedia communications solutions company with offices in Boston, MA, Denver, CO, and Manchester, UK. Our Flimp Communications division specializes in workforce communications that leverage video and multimedia. Our patent-pending FLIMP® HTML5 content communications platform enables users to create, distribute and track interactive video postcards and microsites without any programming or IT resources. The Flimp Agency division provides creative video production, web design and campaign services. For more information about Flimp products and services, please visit flimp.net and flimpcommunications.net or call 1.888.612.3881.